Digital Marketing Internship in Dharwad
Spectra Digital Marketing is offering Internship opportunities in Dharwad.
digital marketing internship in dharwad
Are you looking for a digital marketing Internship in Dharwad? At Spectra we have an unique opportunity for students and aspiring professionals to take a digital marketing internship in dharwad at our office.
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Why Learn Digital Marketing
Digital Marketing refers to the marketing approach that uses the Internet and electronic devices like smartphones, laptops, and computers to connect with the right audience (prospective customers) through digital channels like social media, email, text messages, GIFs, e-books, search engines, and so on.
By 2021, Digital Marketing is all set to increase to a total of $118 billion. Statistics also indicate that Indian Marketing traffic is expected to grow 291 times bigger than it was in 2005. Talking about Digital Marketing Channels, 22% of the world’s population is on Facebook. And 51% of Instagram users are on it every day.
Benefits of Learning Digital Marketing:
- Digital Marketing is replacing traditional marketing in 21st Century.
- Digital Marketing is growing yearly at about 25% year on year.
- Most businesses are now looking for digital marketing solutions.
- Digital Marketing can be applied to any business in any industry.
- There is a huge demand for candidates with digital marketing skills.
- Digital Marketing can be learnt easily, skills can be acquired with practice.
- The career and growth opportunities in digital marketing are very high.
- Digital Marketing is online, you can work from anywhere and anytime.
- Digital Marketing is online, you can work from anywhere and anytime.
- You can even start your own business or work as a freelancer.
objectives of our digital marketing course
Digital Marketing is a broad umbrella that encompasses numerous services and marketing techniques, including brand building, website designing, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content marketing, email marketing, influencer marketing, affiliate marketing, and PPC advertising.
In this course, we will guide you to acquire some of the most important skills in digital marketing.
digital marketing Internship / Course Syllabus
1.Introduction to Digital Marketing
- Marketing Basics
- What is Digital Marketing
- Benefits and Need of Digital Marketing
- Digital vs Traditional Marketing
- Digital Marketing Services & Strategies
2.Business Identity & Brand
- Branding Basics
- Business Identity – Mission, Vision, Goals & Objectives
- Brand Assets – Logos, Colour Palettes, Typography, Assets
- Securing Brand Identity on various Platforms
3.Online Presence – Building an Engaging Website
- Introduction to WordPress CMS
- WordPress Installation & Setup
- Understanding WordPress Dashboard
- WordPress Customization
- Creating Modern, Responsive Websites
- WordPress Site Maintenance, Backups & Security
- Useful WordPress Resources
- Making a Website Live (Domains & Hosting)
4.Online Presence – Local Listings
- Google My Business + Google Maps
- Local Directory Submissions
- Social Media Presence
5.Search Engine Optimization (SEO)
- SEO and its Importance
- How Search Engines Work
- Google Search Console, Google Indexing & Sitemaps
- Google Analytics
- Technical SEO Audit for Website
- Site Structure and Link Structure
- Keyword Research & SERP Analysis
- Competitor Analysis
- On Page SEO Strategies
- Schema Markup Generation
- Off Page Optimization (Link Building) Strategies
- Local SEO using GMB
- Rank Tracking & Reporting
- Useful SEO Tools
6.Search Engine Marketing (SEM) using Google
- What is Search Engine Marketing
- Creating Google Ads Account
- Setting up PPC Ad Campaigns in Google
- Ad Management & Reporting
7.Social Media Marketing
- Using Social Media for Business Growth
- Facebook Marketing + FB PPC Ad Campaigns
- Twitter Marketing
- LinkedIn Marketing
- Instagram Marketing
- YouTube Marketing
- Useful Social Media Tools
8.Content Marketing
- Importance of Content Marketing
- Types of Content
- Content Marketing Strategies
9.Email Marketing
- What is Email Marketing
- Email Marketing Automation Softwares
- List Building Techniques
10.Online Reputation Management
- Importance of ORM for Businesses
- Analysing your current Online Reputation
- ORM Best Practises
- Using Social Media to grow Business Reputation
11.Affiliate Marketing & Blogging
- What is Affiliate Marketing
- Best Affiliate Marketing Platforms in India
- Creating a Blog
- Google AdSense for passive earning
12.Freelancing & Career Opportunities
- Career Opportunities in Digital Marketing
- Freelance Digital Marketing Opportunities
- Certifications
Internship details
- Duration : 1 Month, Full Time
- Job Type : From Office, in person.
- Eligibility : Any Graduate with computer knowledge & interest in subject.
- Requirements : A Laptop in good working condition
- Certificate of Completion : Yes, on successful completion of the internship program.
- Address : Spectra Digital Marketing, Ground Floor, Mandi Plaza, Opp. KC Park post office, Dharwad
