Digital Marketing Internship in Dharwad

Spectra Digital Marketing is offering Internship opportunities in Dharwad.

digital marketing internship in dharwad

Are you looking for a digital marketing Internship in Dharwad? At Spectra we have an unique opportunity for students and aspiring professionals to take a digital marketing internship in dharwad at our office.

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Why Learn Digital Marketing

Digital Marketing refers to the marketing approach that uses the Internet and electronic devices like smartphones, laptops, and computers to connect with the right audience (prospective customers) through digital channels like social media, email, text messages, GIFs, e-books, search engines, and so on.

By 2021, Digital Marketing is all set to increase to a total of $118 billion. Statistics also indicate that Indian Marketing traffic is expected to grow 291 times bigger than it was in 2005. Talking about Digital Marketing Channels, 22% of the world’s population is on Facebook. And 51% of Instagram users are on it every day.

Benefits of Learning Digital Marketing:

objectives of our digital marketing course

Digital Marketing is a broad umbrella that encompasses numerous services and marketing techniques, including brand building, website designing, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content marketing, email marketing, influencer marketing, affiliate marketing, and PPC advertising.

In this course, we will guide you to acquire some of the most important skills in digital marketing.

digital marketing Internship / Course Syllabus

1.Introduction to Digital Marketing

  • Marketing Basics
  • What is Digital Marketing
  • Benefits and Need of Digital Marketing
  • Digital vs Traditional Marketing
  • Digital Marketing Services & Strategies

2.Business Identity & Brand

  • Branding Basics
  • Business Identity – Mission, Vision, Goals & Objectives
  • Brand Assets – Logos, Colour Palettes, Typography, Assets
  • Securing Brand Identity on various Platforms

3.Online Presence – Building an Engaging Website

  • Introduction to WordPress CMS
  • WordPress Installation & Setup
  • Understanding WordPress Dashboard
  • WordPress Customization
  • Creating Modern, Responsive Websites
  • WordPress Site Maintenance, Backups & Security
  • Useful WordPress Resources
  • Making a Website Live (Domains & Hosting)

4.Online Presence – Local Listings

  • Google My Business + Google Maps
  • Local Directory Submissions
  • Social Media Presence

5.Search Engine Optimization (SEO)

  • SEO and its Importance
  • How Search Engines Work
  • Google Search Console, Google Indexing & Sitemaps
  • Google Analytics
  • Technical SEO Audit for Website
  • Site Structure and Link Structure
  • Keyword Research & SERP Analysis
  • Competitor Analysis
  • On Page SEO Strategies
  • Schema Markup Generation
  • Off Page Optimization (Link Building) Strategies
  • Local SEO using GMB
  • Rank Tracking & Reporting
  • Useful SEO Tools

6.Search Engine Marketing (SEM) using Google

  • What is Search Engine Marketing
  • Creating Google Ads Account
  • Setting up PPC Ad Campaigns in Google
  • Ad Management & Reporting

7.Social Media Marketing

  • Using Social Media for Business Growth
  • Facebook Marketing + FB PPC Ad Campaigns
  • Twitter Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • YouTube Marketing
  • Useful Social Media Tools

8.Content Marketing

  • Importance of Content Marketing
  • Types of Content
  • Content Marketing Strategies

9.Email Marketing

  • What is Email Marketing
  • Email Marketing Automation Softwares
  • List Building Techniques

10.Online Reputation Management

  • Importance of ORM for Businesses
  • Analysing your current Online Reputation
  • ORM Best Practises
  • Using Social Media to grow Business Reputation

11.Affiliate Marketing & Blogging

  • What is Affiliate Marketing
  • Best Affiliate Marketing Platforms in India
  • Creating a Blog
  • Google AdSense for passive earning

12.Freelancing & Career Opportunities

  • Career Opportunities in Digital Marketing
  • Freelance Digital Marketing Opportunities
  • Certifications

Internship details

Job Category: internship
Job Type: Part Time
Job Location: dharwad

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